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the boat house

Branding | Logo Design

Branding and graphic design for a new restaurant based in Saundersfoot.

The Boat House required a 'nautical' themed branding project for their new restaurant in Pembrokeshire, South Wales. The brand identity needed to appeal to many different users and help convey a friendly and welcoming tone.

The Boat House Branding


With any branding project I do, before pen even hits paper, I always research. What inspires me? What are the strengths and weaknesses of their competitors? What are the latest design trends? One direction which stood out for me was utilising the styles of beach huts and lighthouses in the branding - the blue and white stripes instantly help depict a nautical theme. These ideas would end up laying the foundation for my design concepts moving forward.

Research Mood Board

Custom Logo Design

The logotype has been customised to help make it unique to the 'Boat House' branding. The typeface was chosen as the serif's on the 'H' make it look quite structural. The type is also very clean and strong which helps to convey a safe and dependable brand.

Logo design

Brand mark

As another form of identification I used the 'B' from the logo design and created a stand alone brand mark.

Logo Design


Brand identity goes a lot further than just a logo design. To support the branding I created iconography from the letters in the logo. For example, the steering wheel uses the letters 'o' and 'H'.


Pattern Design

My initial research led me to looking at beach huts and lighthouses, more specifically the stripes and colours used. They inspired me to create a repeating pattern design representing waves, sand and grass to use in the brand identity.

Repeating Pattern Design
Stationery design
Letterhead, envelope design and business cards
Promotional materials and brand application
Bar Menu design

if you would like to discuss a freelance branding project, please email me on