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hunter lodges

Branding | Graphic Design


Branding and graphic design for the Hunter Lodges, 10 luxury self-catering holiday lodges at one of the UK’s finest five star resorts, The Celtic Manor Resort.

Situated close to Cardiff in South Wales the Hunter Lodges are nestled in the peaceful tranquility of the beautiful Usk Valley with breathtaking views, they provide the perfect setting for families and friends looking to get away.

Working alongside the Marketing department at Celtic Manor, my role was to develop the brand identity and design all of the printed literature to be used to advertise the brand. The branding needed to be quirky yet luxurious and have a 'nature' theme throughout. 

Hunter Lodges
Burnt Engraved Logo and Invite
Branded Key Cards
Hunter Lodges Brochure
Hunter Lodges Brochure
Welcome Folder Inserts

Signage

Chill out in the Kooky Kestrel, pamper and luxuriate in the Plucky Pheasant, or live it up in the Swanky Swallow! We wanted to do something different for the lodge signage, working alongside a local expert we burn-engraved each design into a slice of tree trunk.

Hunter Lodges Signage
Hunter Lodges Signage

Copy

To keep in with the 'nature' style branding, the Hunter Lodges uses an informal and relaxed tone of voice in the copy and marketing straplines. 'Hunt out dining discoveries' (as shown below) is used to show the dining variety available in the Resort.

Dining Discoveries Marketing
Freedom and Fresh Air Marketing

Photography

Photography plays a big role in the Hunter Lodges branding as a main form of advertising. We needed superstar images to help give that wow effect - they needed to reflect the five star service, portray a peaceful atmosphere and show a great guest experience. 

My role was to art direct and oversee all photo shoots and ensure that they align with the lifestyle feel of the branding. The project involved numerous shoots collaborating with Bristol based photographer, Oliver Edwards, delivering stunning photography alongside introducing innovative concepts. 

Hunter Lodges
Lodges Photography Lounge
Lodges Photography Fireplace
Lodges Photography Spa

if you would like to discuss a freelance branding project, please email me on hello@maestromade.co.uk