artisan snacks

The brief was to come up with branding concepts and packaging designs for Roasted Edamame Beans and Super Food rich oat bars. The design needed to stand out amongst their competition, my approach was to use a fairly minimal look to focus on the key messages and use bold colours and typography to help give it the wow effect. Along with the packaging design, I created marketing straplines with an informal tone of voice to help inject some personality into the brand.